How will craft breweries do in a post-pandemic world, with everything changing quickly from how we socialize and work?
Independent breweries have had a rough few years due to outbreaks, shutdowns and staffing problems. Here’s what you need to know. Brewing is a competitive industry. These are the top challenges in running a brewery and how to manage them.
It has been not easy to own a brewery. However, not all changes are bad. While it is difficult to predict the future, seeing how consumers turn to small businesses and new experiences is easy. Big corporations aren’t getting enough love. These are the most difficult aspects of running a brewery within a rapidly changing industry.
What are the biggest challenges of running a brewery?
Supply Chain Issues
The supply chain could soon be the top topic of conversation for all manufacturing and retail businesses globally. There are many reasons why ships are backing up at the harbour: worker shortages at the docks, shortage of truck drivers, new regulations affecting California’s trucking industry, and sheer volume increase with larger ships carrying more cargo.
Maintaining product quality and consistency is one of the most difficult challenges in the brewing industry. This depends on the quality of your equipment as well as the ingredients. How will the supply chain impact your business? There are many possible issues
- Delivery of equipment and material delayed
- Higher brewery costs
- Unavailable materials
- Product distribution delays
Each of these problems can be difficult to solve and can have a significant impact on the quality of your product and your profit margins. Many breweries find that scaling back is the best solution, at least for the short term. Limited product offerings, local production, direct consumer sales, and limited distribution are all options to maintain profitability.
Skilled labour and brewmasters
This year’s job market is very tight. Finding workers is a major challenge for all businesses. Brewery owners need skilled workers. In the next year, it could prove difficult to hire and retain the right people while keeping the brewery’s costs low and production high. The way we work has changed. The demands of employees are increasing, and the competition for top talent in this field is fierce.
When it comes to managing a brewery, you may need to think outside of the box. Think about what your employees want. Are there ways to make production more efficient? Do you have a flexible schedule, shorter shifts or extra days off? Is it possible to automate or streamline production so that you can do more with a smaller workforce? Can you afford higher wages and other benefits?
Find funding to scale up
It is hard to take your business to the next level in difficult times. It doesn’t matter if you want to open a taproom or expand your retail sales. This is a huge leap in uncertain times. Investors may be wary of your plans, and you will need financing. However, investors may be wary of you because of the low-interest rates. If you are looking to open a new brewery, now is the time to move.
Crowdfunding is an attractive alternative to traditional funding sources. In July 2021, 528.975 projects were launched with $5.49 million pledged. These projects had a success rate of 38.92%. Why is this so? Because you can build an audience by raising money. People willing to invest in your company and be excited about your product will tell their friends that they helped make it possible. Building buzz and an audience is key to success.
Create buzz for your new brewery
In 2010, owning a brewery was not a big deal. But today, your success could depend on it. These are some tips to help you build a fan base for your brewery and increase your chances of it becoming a big success.
- Build an online following: Engagement and consistency are the keys to growing your online audience. Show and tell. You can show potential customers why they should care by sharing great photos of people enjoying your products and the brewing process. Tell potential customers everything: event details, where to find you, your products, hours of operation and contact information.
- Tell your story: Choose an interesting angle on how you got started, and make it a compelling backstory customer can relate to. You can find something interesting in every story. However, it is not always easy to discover.
- Display your company culture: Customers want authentic, ethical companies. Make sure you invest in sustainable sourcing and green energy. Let your customers know about what you stand for. Fair warning: Don’t pretend it.
- Get to know your customers: Local events offer great opportunities for introducing products to new audiences. You can join food festivals, host an outdoor beer garden at art events, sponsor charity events or host after-parties at a nearby convention or venue.
- Be featured in the news: News reporters from local news stations are always looking for new stories.
Although social media can be a tedious task, it helps address some of the more difficult brewing industry issues. Investors and potential customers are impressed by a loyal, enthusiastic following.
Keep Brewery brand Gender Neutral
Sexist images used to be common in the past. However, gender issues can present a problem. Avoid alienating potential customers. Respect, misogyny and bigotry should not be labels you want your company to use on social media.