Consumers today are changing and want their products delivered faster and more efficiently. According to the survey by Restaurant Business, 21% of respondents are now making this switch to home delivery. This is even before last year’s COVID-19 delivery order flux. Even though this was a loss for the restaurant business, it increased the use of delivery services as people became more familiar with them. These services can cause restaurant owners to lose control of delivery and make it difficult to control certain things. This post will discuss the main reasons that third-party delivery services are still popularly used by restaurants, common issues to be aware of and tips for marketing a business-controlled service.
Why Third-Party Aggregators Are Popular With Restaurants
Restaurants can benefit from third-party vendors for many reasons. They can help new restaurants that may not have the resources or infrastructure to operate their delivery service. It can be very helpful for a new business not to allocate funds for delivery.
A restaurant can increase its reach by becoming associated with these services. A vendor’s partnership with Google allows businesses to appear at the top of Google search results when featured on a delivery service such as Zomato. This is advertising for free.
It also eliminates the need for consumers to visit another website or download an app. Streamlining the ordering process will increase the likelihood that they will use the service again.
Common Problems With Using These Tools
Third-party delivery services have many benefits for businesses but some drawbacks are also. The cost of third-party delivery services can be prohibitive for restaurants. Vendors can charge anywhere from 15-30% for service, which can be costly to restaurants. Delivery drivers are responsible for the delivery company and not the restaurant.
This could affect how food items reach the customer. Third-party vendors such as Zomato and Swiggy are often drivers who try to get as many orders as possible to make a living. This can result in multiple orders that can cause customers to receive their food soggy.
Customers ordering food from restaurants that are closed can be another problem. Online ordering sites don’t always keep track of opening hours. Inadvertently ordering something online can cause the customer to cancel their order and plan again.
Another problem is when a business experiences an influx of orders or dinner rush and has to deal with the delivery orders. They cannot stop these orders from coming in or control the third-party tool. Customers who place orders on a third-party website without knowing this information can be upset or confused. It is easier to stop deliveries entirely by using an in-house tool.
A business may update its menu, but it is not always visible on a third-party website. Restaurants are subject to price increases or changes in their menu. These changes are not always visible on the delivery site. Restaurants can be difficult if someone orders an item that is no longer available.
How to Set Up a Restaurant-Owned App
A website or app is the first thing a restaurant will need to create its delivery system. You can build a website using tools such as WordPress or individual websites building sites like Wix and Shopify. Many of these sites offer free trial periods. Many websites have an app store that allows you to purchase delivery apps and add them to your site.
A similar approach is used to build an application. Many services can be found on the internet that can assist a business in building and personalizing its app. ShoutEm and AppMakr are two options. Again, costs can vary from free to small monthly fees. Restaurants can choose between an app or a website to have greater control over their delivery services.
Businesses must build these tools and set up delivery service locations and staff. You might have to hire delivery staff or remodel your distribution area. Many other options are available, including buying delivery vehicles and special packaging. Having insurance for drivers. Setting up a tracking system and choosing a method to communicate with delivery staff.