Are you a brilliant idea for a restaurant? Do you already know it’s a winner? Once you decide to take the plunge into restaurant ownership, it is important to find investors, banks, landlords, and other financial support to make it a reality. It’s now time to start your restaurant business plan.

It can be daunting to create a restaurant plan. But with some guidance and examples of restaurant business plans.

What is the point of a restaurant business plan?

A restaurant business plan outlines the development and progression of your restaurant, from concept to multi-year strategy. It not only makes your plans clear for potential partners but also provides a guideline to follow once you get things started.

You might be thinking, “Seems like too much work.” You should not think that I can skip all the work and do it when discussing my restaurant idea. A solid plan is essential to ensure that a restaurant succeeds and makes money.

What should a restaurant business plan include?

Before you start your journey to creating a restaurant plan, make sure you understand what the end product should look like. Every restaurant business plan is unique, but the following information will help you make the best of each plan.

The overall concept

This is your chance to get potential investors and partners, as well as opening staff, interested in your restaurant business plan. They may even be willing to lend a hand or offer startup funding.

Here you can also describe the service you are offering. Is it casual dining or fine dining? Is it a place where you can pay at the bar or wine pairings? Your service choice will have a major impact on your overall concept. This is where you might flesh out your restaurant’s mission statement. You should also include any other tech in your business plan.

Restaurant interior design is also important considerations. Visuals are a great way to show your ideas about how your space will look or what design elements you intend to use. You can break up business plans with relevant images wherever you can.

Sample Menu

Next, you’ll need to provide a sample menu. Make sure you highlight both the food and drinks options. The menu is the heart of your restaurant as well as your brand. It would be best to dedicate a lot of effort to this section. You don’t have to list everything. Create a complete menu. Use a well-designed format and include enticing descriptions. This is where to spend a little extra on the professional design if necessary.

The Team

You will need to outline the roles and responsibilities of each person in your restaurant, from servers to partners and management. Pay attention to the structure and composition of your management team. These are the people who can make or break your success. Will you use affiliate programs or consultants? Partners and investors want to see that your business plan has been carefully thought out and implemented by the right people.

Target CustomersWhen creating your restaurant business plan, it is important to consider who your customers are. You should conduct a thorough analysis of your target audience and include as much information as possible, including their income and values. Also, consider what restaurants they are most likely to recommend. To show how your target audience is aligned with the location you have already chosen or which neighborhood you are most interested in, you can include demographic information from that area.

Market Analysis

This section is like answering the “why?” component of your previous question about your target customer. After identifying your target customers, explain why they would choose your restaurant over others. What gap are you filling? Are you able to offer conveniences that other local restaurants don’t offer? Are you able to cater to tourists uniquely? In your restaurant business plan, highlight what makes you stand out.


Your financials, like the design of your sample menu, will be a place you’ll want to seek professional accounting help. A budget can help you plan the cost of opening a restaurant. There are always more costs than you think! When you ask people for money, they will want to know where, how and why it is spent. An accountant who has worked in the restaurant industry will give you all the information you need to present to investors. This includes a break-even analysis and capital requirements budget.

Examples of Restaurant Business Plans

Take a look at these sample restaurant business plans to see which one best suits your restaurant. After you have found a few samples you like, you can start creating your own using the same structure, layout, language, and language. You’ll soon have your restaurant business plan.

Online programs can be helpful if you feel overwhelmed or staring at a blank Word document. Programs like LivePlan make it easy to create a restaurant business plan. They guide you through each section and provide examples and questions.


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