You need more than a sunny location and eye-catching decor to run a restaurant. Online marketing is essential for any business to succeed. A website for your restaurant is essential in a world where a pandemic has hit. Websites are a powerful tool to brand your restaurant, expand business opportunities, and engage customers and other stakeholders. Your website is your online storefront.
Poorly designed websites can reflect badly on your business regardless of how great your food, service or ambiance is. Many people believe that a restaurant’s website reflects its overall experience. Now that you’ve mastered your restaurant’s location, menu, and interior, it’s time to add your website. These elements should be integrated into your website to increase engagement and bring more customers to your restaurant.
The Essential Features for a Successful Restaurant Website
A functional website with many pages should be a must for successful restaurants. It will allow them to attract customers and answer any questions they may have. This is a list that you should have for your restaurant website.
A Better Photography is a better sales tool restaurant website should have a detailed menu page. Great photography is a powerful tool. A picture speaks a thousand words. High-quality photos can reflect the status of your restaurant as a luxury establishment. They also tell the story behind your restaurant. These images can help you establish a relationship with them before they even step foot in your restaurant.
Visual marketing is also on the rise. In 2018, 84% of all brand communication was visual. 94% more views if you include pictures in your marketing content. High-quality photography and a great menu can increase sales. This is because people are more inclined to visually appealing imagery.
Hire a professional photographer to capture stunning photos of your restaurant’s interior and exterior.
Social Media Integration
Statista estimates that the millennial generation is 72 million strong and a major buying group. Engaging customers via social media is a great way of engaging them daily. Everyone relies on social media platforms like Facebook, Twitter, and Instagram to find a great restaurant. You should be consistent in your social media management. Tell customers about special promotions, loyalty programs, gift certificates, and other news.
Paying for advertising on social media sites can help you raise awareness of your restaurant, increase your consumer reach, drive traffic to your site, and build long-term customer relationships. Taco Bell is one of the most popular brands on Instagram. However, according to Iconosquare’s Brand Index, it also has a high engagement rate, which shows the brand’s ability to connect with its audience.
Social media platforms should also link to your website. Make sure your food is camera-ready, and include a photo of the decor to encourage people to share it on social networks.
Click the Order Now Button
A decade ago, ordering online was not an option. You could order over the phone or drive to a restaurant to get take-out. Then wait for your meal to be delivered. Restaurants offer both app-based and website ordering. This simplifies the ordering process and streamlines restaurant operations. Online ordering can make it easier for restaurants to manage their day.
Online ordering platforms can be dramatically improved by integrating a Customer Relationship Management system (CRM). A strong online presence means that you are available 24×7 for your customers without the need to spend on expensive media advertising.
Shake Shack is a great franchise restaurant that uses this method. The website features a “Get online, but not in line” tag that makes it easy to herd online. You need to find the closest Shake Shack, add your food items and then bag them.
Reservierungs without Stress
An essential feature for any restaurant website is online bookings. Foodies increasingly rely upon the internet to find information. Interactive food menus allow customers to order food from any device. Customers can also pay online using a secure website and a debit/credit card. Online bookings are a great way to make it easier for customers and offer many benefits for restaurants. It streamlines the booking process.
Online bookings enable potential customers to check availability without human error. Restaurants can also be sure of their reservations. They are quick, reliable, and efficient. Online bookings allow staff to save time and provide valuable marketing data. They also offer a unique opportunity to collect client names, physical addresses, phone numbers, and email addresses.
Section ‘About us’
The About Us page of your restaurant is where you can tell your story. Tell your customers why you opened the restaurant. What kind of services do your customers get, like WiFi and free parking? Starbucks is an excellent example. They highlight the rich history of Starbucks in their “About Us” section. This is what they consider the core of their Starbucks experience. They also foster a sense of community that focuses on helping people become resource-positive and giving back more than we take.
You should include all the important information on your website, including your restaurant’s address and phone number, parking information, valet service information, a Google Map embedded at your location, and other details that will make it easy to find you.