Coronavirus is spreading around the world. The outlook for the restaurant industry is likely to be dire if the current situation persists. Reports indicate that most restaurants will close if they don’t get a bailout. Restaurant owners have discovered the value of merchandise and gift cards to keep customers happy even during this coronavirus crisis.
According to reports, the business has fallen by up to 50% since the first confirmed case of the virus in January. Now, more than a dozen restaurants have joined forces to support and create a stronger community during the Pandemic. Multiple restaurants have started trading gift cards to keep their customers coming back.
For example, take Dos Rios Cantina, a Mexican Bar and Restaurant.
Jordan Ringen (co-owner of Dos Rios, The Colonial) says, “We reached out and traded a lot of gift cards with a bunch of our friends, and as thanks when someone buys something for takeout, we tuck into a little gift certificate from the restaurant or another downtown shop.
This blog post will discuss how gift cards can help you bring back customers.
Do Gift Cards Do Your Restaurant Any Good?
Gift cards can be valued from $5 to $25. You can make gift cards for customers based on their order value. This is a gesture of gratitude and solidarity. This is a great option because even if a store or business is closed temporarily during the coronavirus epidemic, the gift card will still be valid once the situation has stabilized.
Customers Giving Back
Online restaurateurs are thankful for stable income. Giving out gift cards is a way to give back to customers and the wider society. Businesses should support customers as well as other local businesses. Gift cards are a great way to show your support for your local community.
Desiree Depersiis, the owner of Tesorina Boutique, said, “It’s frightening, it’s very strange, and there’s lots of uncertainty with this whole Pandemic. And we don’t know when we will be able to reopen again.
Others in the US and abroad believe that gift cards are more like interest-free loans. Steve McHugh is the owner of a restaurant in San Antonio, TX. He says that they were surprised at the response from customers when gift cards were introduced with takeout orders.
Ralph Brennan, the owner of Brennan’s in New Orleans, LA, said that gift cards would not save a restaurant from closure. It can provide some liquidity for small restaurants in the area if it is combined with other support. Brennan has been a restaurateur since 2005 when he managed to get his restaurants through the aftermath of Hurricane Katrina. He is well-versed in the challenges involved in rebuilding, but Brennan sees the current climate as challenging, even with the support of the community.
It will take time to reduce the economic impact of coronavirus on customers and businesses. We can take advantage of strategies such as thank you notes and gift cards to get customers back. You can also try multiple newsletters and cookbooks to increase your income on your website.
