Aldi has been begging customers for years to help them pack their grocery bags. Now, they are finally giving in – in the most unusual way.
Matthew “Matty J.” Johnson, former Bachelor contestant Matthew, will appear at AldiBrookvale in Sydney’s Northern Beaches. He is the first “chief packing officers” for the German retailer.
The reality TV star’s new role will last only one day.
Matty J, a children’s cancer charity, will help customers pack their bags on September 16 from 8:30 am to 2 pm.
The new chief packing officer said, “What an honor to be selected as ALDI Australia’s’ first Chief Packing officer – I have always wanted the title of chief officer.”
“I’ve been working on my agility, speed and technique and I am excited to pack as many bags for this great cause as possible.”
Alex Foster, Aldi’s’ managing director NSW, said Matty J was put through an intensive training schedule and is ready for the big event. MasterChef contestant Steph de Sousa also joins him.
Alex stated, “We are excited to welcome Matty as our first Chief Packing Officer at the store on September 16.”
We know that our customers are experts at packing bags, so we have been putting Matty J to the test. He must follow the golden rules for packing: heavy items should be placed on the bottom of the bag, while lighter items should be placed on the top. Also, the bread shouldn’t be squashed.
“We are confident that Matty J is up to the task and we hope Aussies will come out again to support Camp Quality as they watch Matty’s packing abilities put to the ultimate test.”
Aldi will match donations up to $100,000 at its registers or online.
Aldi is also launching a Camp Quality Special Buys collection, which includes a two-pack of children’s T-shirts for $8.99, a bucket hat with a reversible design priced at $7.99, and sunnies worth $7.99.
The Special Buys range also includes clothing. Image: Supplied
Aldi and Camp Quality have been a partner since 2020. Deborah Thomas, CEO of Camp Quality, said: “Camp Quality Month in Aldi plays a pivotal role in raising awareness about the impact that a cancer diagnosis can have on Australian families. The campaign raises funds to help children who are facing cancer trauma receive specialist cancer care and support, respite, fun activities, and age-appropriate educational programs.
Aldi’s generous support has allowed 5,662 children with cancer to participate in recreational programs. These programs help families to connect, encourage optimism and resilience, and create memories that can change the cancer story.
A former Aldi employee revealed why staff scan items. This was after a debate erupted on whether self-serve or regular checkouts were more efficient.
Many people joked about the speed at which the Aldi regular checkout is already.